UltraSuperNew is an interactive creative agency specialised in engaging communication. As well as online projects, UltraSuperNew concepts and develops buzz projects, branding and viral marketing, as well as traditional marketing activities. Based in the heart of Tokyo in Shibuya, UltraSuperNew is an international feeling agency with a fun out of the box house style. UltraSuperNew is the creative agency for Red Bull in Japan and also counts among its clients Audi, HP, Expedia, KLM, 42 Below and m
To promote the Red Bull Box Cart Race we covered Tokyo with bicycles missing parts. The parts were replaced with signs addressed to the owner, saying that we have borrowed your wheel/seat and will return it after the event.
Event identity and flyers for the Red Bull Flatland Clinic held at a secret location in Tokyo.
Audi Japan mobile platform including dealer locator, model lineup and lots of downloadables.
Event identity, materials and promotional installation for Red Bull's downhill snowboard race, Snow Charge.
Campaign utilizing a unique “passive game” platform developed by USN.
Official website for producer unit, LADY BiRD.
Website and identity for boutique hotel in Hakuba.
Buzz campaign for the launch of mobile game for Taito.
In October 2008, UltraSuperNew took over as lead creative agency for Red Bull Japan.
Mashup project to find cheap places to eat drink and go out when you have a date. This project picked up two awards at the 2008 Mashup Awards, "Hot Pepper Prize" and "Tokyo Art Beat Prize".
Website for boutique hotel in Shimoda.
Award winning sales tools for 42 Below (Bacardi).
Fashion Rocks promotional microsite.
Gorilla campaign for the launch of their album, “The Age of the Understatement”.
USN's in-house social media analytics and reporting platform built to serve our client's need to.
Platform, design, development and management as well as strategy and communication.
Website design and development.
Buzz Campaign protest movement standing up for the rights of salarymen to have luxury items. For the launch of the Philips Arcitec shaver.
Live Event and Website developed by USN uses live performance of videos from the internet to DJ/VJ. We have had 3 events so far, the most recent in June 2008.