“For the Love of Music” Tokyo

During Beats by Dre’s For the Love of Music activation in Tokyo, USN assisted Beats by Dre Japan’s social communication to drive interest in the events happening at the end of May, including an Apple retail event and a party in Shibuya.

By heavily promoting the brand’s social activity in advance, USN was able to help leverage the Twitter trend, prepping the audience for live updates from the special events. The Apple retail live updates on Beats by Dre Japan’s Twitter were the top performing live Tweets ever conducted from the brand’s account and allowed eager fans to have an exclusive peek into the high-profile talk.