For the second time, USN helped Red Bull execute its Red Bull Box Cart Race. The 2nd Red Bull Box Cart Race was held at Kasairinkai Park.
The event is a national race for amateur drivers, which is fueled by creativity and competitive fun and gravity… the drivers are not allowed to use engines, pedals or other ways of pushing the cart after it leaves the start line. Out of the 337 applicants 56 teams were chosen to compete on the day.
USN created all event materials, entry booklets, course signage, flyers and special announcement activities. USN also created one of Japan’s first iAds for iPhone devices to announce the event in 2011.The event had 20,000 people attend despite rain and bad weather, and all racing teams managed to put on great performances. We had a variety of outstanding carts starting from sumo wrestler carts to ninja origami carts.