USN created a Twitter campaign called “Kagawa Connected Challenge,” featuring Shinji Kagawa, the promotion ambassador for the Tag Heuer Connected Modular 45 that launched this year.
Tag Heuer Connected Modular 45 is a new watch that allows the wearer to create over 600 designs from the combination of straps and materials of your choice. For this campaign, we developed a game in which players had to guess which combination Shinji Kagawa chose for the Tag Heuer Connected Modular 45. The winner received two tickets to the final round of the AFC (Japan vs. Australia) in summer 2017. Through this campaign, we were able to spread news of this watch utilizing the interactive format of this game.