Sports Live Streaming Service Provider DAZN (Da Zone) are the broadcasters of most of Japan’s Professional Baseball League Games. They now own the rights to the Climax Series, a set of high-stakes games that determine the Champions of Japan. DAZN planned and developed advertisements for a Free Entry Campaign that allows people to watch the entire series for free.
Before DAZN, as there are no terrestrial stations broadcasting the Climax Series anymore, fans had to settle for video highlights, if anything at all. DAZN revolutionized the viewing methods and we developed a key visual to communicate the concept of being able to watch the games anytime and anywhere. With DAZN, “Now everyone can watch the Climax Series”, whenever, wherever.