Tokyo Game Show 2013
Electronic Arts wanted to go big at Tokyo Game Show with new titles Battlefield 4, FIFA 14 and Need for Speed: Rivals all on show. We helped make that a reality, taking advantage of one of the largest stands for EA ever at Tokyo Game Show.
The biggest title, Battlefield 4, took the focus of the show. We brought out Hummers and military buses to ferry VIP guests to the front gates, live streamed a talk show with key developers and guests via Nico Nico Douga, gave out a very unique gift pack of survival rations.