Japanese and Mexican cultures come together on the Jose Cuervo Japan social media channels,
where we create and curate content around the global best-selling tequila brand.
Our team brings a local flavor to the Jose Cuervo brand through localized content that we shoot,
direct and animate. We have since fostered a digital community where old and new fans alike
can discover vibrant Mexican culture with a distinctly Japanese palate.
- PROJECT 1 -
We brought the fiesty fanfare of the Mexican cultural holiday to our local social media audience through a monthlong series of animated illustrations, recipe content, makeup tutorials and a livestream collaboration with renowned DJ Sarasa. By producing a digital content rollout based around the famous Day of the Dead celebrations with Jose Cuervo tequila at the core, we grew our reach and engagement extensively among an audience that resonated with the brand's traditional values and liberating spirit.
- PROJECT 2 -
Two cultures come together in our Cuervo Soda series, where we produced a series of Japan-exclusive cocktails made with traditional Jose Cuervo tequila and local Japanese ingredients in a vibrant collection of beauty shots.