Before coming up with each of the ideas below, we had to make massive amounts of popcorn, get into our PJs, and find the snuggest corner on the sofa before pressing play. We called it "research." The result? Some of our favorite work, including an award-winning poster, a break-dancing grandpa, and a superhuman jump across Tokyo's skyline. And that's only in season one!
- PROJECT 1 -
On May 7 & 8, Tokyo Rainbow Pride was held in Yoyogi Park, Harajuku. At this event, UltraSuperNew helped Netflix Japan with the promotion of Orange Is the New Black. USN developed the strategy and creative, launching a booth at the center of Rainbow Pride and designing a print ad. We developed the key visual by changing the color of the characters’ costume into a rainbow in order to show the support to the LGBT community. This print ad won the Gold Award at Graphis Competition 2018, an international competition for graphic design, making USN one of the first Japanese creative agencies to win an international award for an LGBT-themed advertisement. We’d like to thank everyone who visited the venue at Yoyogi Park and joined in the parade during the event on May 7th and 8th 2016, as well as Netflix for supporting our idea. UltraSuperNew will continue to express freedom, courage and diversity through creativity.
Graphis / Rainbow Is The New Black - Graphis
- PROJECT 2 -
“There is Hip Hop in all of us!” This was the premise for making the videos to promote the new Netflix Original Series “The Get Down”.
In order to make the show more appealing to a broader audience than Hip Hop enthusiasts alone, we focused on the idea that we all have a Hip Hop side to our individual personalities. By capturing typical scenes of daily life, such as a middle-aged woman doing laundry or a grandfather simply waking up, we made a connection between Hip Hop and a wide audience in Japan.
- PROJECT 3 -
To promote Marvel’s “Jessica Jones” Netflix TV Series, we wanted to show what it can be like to be able to super jump like Jessica Jones who possess superhuman powers like having the ability to jump up high. We shot this using a drone with a 360 degree camera attached and shot the skylines of Tokyo. Dare to jump like her?
The experience was created for Facebook’s new 360 degree video viewer and Oculus Rift.