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Please Wait

Why not use this time to clean your screen? It's filthy.

We'd let you in now, but we don't want to break the heart of the guy who animated the spinning logo.

Don't rush it: we are marinating our work in creative juices.

Look at the pink disk closely. Look at it intensely. Hypnotized yet?

Great things come to those who wait. But don't wait too long, great things also like assertiveness.

By the way, what's your lucky number? Mine is 76.

Our Reel

Drag and drop

Previous

tokyo

Netflix

Design, Strategy, Activation, Digital, Film

2021

Next

Before coming up with each of the ideas below, we had to make massive amounts of popcorn, get into our PJs, and find the snuggest corner on the sofa before pressing play. We called it "research." The result? Some of our favorite work, including an award-winning poster, a break-dancing grandpa, and a superhuman jump across Tokyo's skyline. And that's only in season one!

- PROJECT 1 -

Record of Ragnarok

When you have a show with the following premise: "The ultimate battle between Gods and men to decide the fate of humanity," your thumbnails better be good. So we decided to give them a royal manicure. We crafted eight different thumbnails, focusing on eight distinct aspects of the show, catered to various audiences and tastes. The result? The show hit no. 1 in Japan a week after launch. Thumbs up!

Press.

Trailer Page / Record of Ragnarok

- PROJECT 2 -

Rainbow is the New Black

On May 7 & 8, Tokyo Rainbow Pride was held in Yoyogi Park, Harajuku. At this event, UltraSuperNew helped Netflix Japan with the promotion of Orange Is the New Black. USN developed the strategy and creative, launching a booth at the center of Rainbow Pride and designing a print ad. We developed the key visual by changing the color of the characters’ costume into a rainbow in order to show the support to the LGBT community. This print ad won the Gold Award at Graphis Competition 2018, an international competition for graphic design, making USN one of the first Japanese creative agencies to win an international award for an LGBT-themed advertisement. We’d like to thank everyone who visited the venue at Yoyogi Park and joined in the parade during the event on May 7th and 8th 2016, as well as Netflix for supporting our idea. UltraSuperNew will continue to express freedom, courage and diversity through creativity.

- PROJECT 3 -

THE GET DOWN

“There is Hip Hop in all of us!” This was the premise for making the videos to promote the new Netflix Original Series “The Get Down”.

In order to make the show more appealing to a broader audience than Hip Hop enthusiasts alone, we focused on the idea that we all have a Hip Hop side to our individual personalities. By capturing typical scenes of daily life, such as a middle-aged woman doing laundry or a grandfather simply waking up, we made a connection between Hip Hop and a wide audience in Japan.

- PROJECT 4 -

360 SUPER JUMP EXPERIENCE

To promote Marvel’s “Jessica Jones” Netflix TV Series, we wanted to show what it can be like to be able to super jump like Jessica Jones who possess superhuman powers like having the ability to jump up high. We shot this using a drone with a 360 degree camera attached and shot the skylines of Tokyo. Dare to jump like her?

The experience was created for Facebook’s new 360 degree video viewer and Oculus Rift.