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Why not use this time to clean your screen? It’s filthy.

Don’t rush it: we are marinating our work in creative juices.

We’d let you in now, but we don’t want to break the heart of the guy who animated the spinning logo.

Our Reel

Drag and drop

Look what the cat dragged in

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singapore

Puma

Design, Digital, Film, Social

2019

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True story: The world's first branded Instagram Augmented Reality filter that rewards its user was born out of a very silly joke. To drive footfall to 10 PUMA retail stores across Singapore, we created the #PUMANSOFSG campaign, featuring a diverse group of 6 influencers, including actors, comedians, a fitness instructor, dancer and former national footballer, each with their own unique following. And helped them transform into #PUMANSOFSG through their very own customised AR face filters on Instagram.

The campaign called on consumers to do the same - go from "HUMAN" to "PUMAN" - and get rewarded with discounts on PUMA's latest drops. This made every single AR Story not just a discount coupon, but a virtual billboard for PUMA, creating a chain of organic content, and driving customers to stores.