Red Bull X-Fighters 2014
- Red Bull Japan
- May 2014
UltraSuperNew developed a broad range of visual tools for the event, all built around the of the grit of FMX combined with the classic styles of Japanese traditional styles. For the key visual we worked with Japanese artist Shukou Tsuchiya to achieve a unique look.
Also included two digital touch points, releasing Red Bull Now for real time updates and scores during the event, and activating a virtual stamp rally with Red Bull AR Hunt.