Scorpion Sauce Challenge
Scorpion sauce is the first new TABASCO® Brand sauce to arrive in Japan in 7 years.
Ten times hotter than the original, Scorpion Sauce packs a flavour punch that might intimidate even the biggest spice fanatics. Since Japanese foodies love a challenge, we embraced the heat and created a mobile game that would allow users to see just how firey things could get…
Mimicking the action of the sauce application in real life, users simply shook their phone to add spice to their meal. Once they had enough, their spicey disposition was revealed allowing them to enter to win a bottle of TABASCO® Brand Scorpion Sauce.
To communicate the more subtle nuances in flavour of the Scorpion Sauce, we also worked with food influencers. Their seeding kit included the sauce as well as a description of the possible uses, ingredients and a few other fun facts resulting in over 70% of influencers sharing recipes on their social channels.