TAG Heuer Japan, an official partner of the Japanese Football League, wanted to increase its social media presence amongst Japanese soccer fans and had several professional match tickets to give away for this purpose. But how to do it in a way that was both appealing to this fastidious audience and conveyed TAG Heuer’s essence of never cracking under pressure?
By looking at Instagram through the eyes of a true football fanatic. Pressure FK turned the once-trivial slider sticker into a free kick shoot power bar, very much like the ones you’d find in most soccer video game franchises, making Instagram Stories a game of skill and precision in the process. Judging by the amount of new followers and shots taken you can reach two conclusions: the game was as challenging as it was engaging.