Our Reel
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Using the Tokyo2020 Olympics as background, we launched the campaign “Beyond One Word” to get our audiences to see beyond the word “refugee” destigmatizing it, changing its connotations.
Through a copy-led campaign, with content extensions that rolled out through multiple social media platforms and OOH, targeting not only local but also global audiences, we aimed to change the prevailing idea that people have of refugees. With the objective of educating and creating awareness, the campaign invited people to come together around the refugee team, breaking social and cultural stereotypes, removing labels and looking at the humans beyond the refugees.
