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Please Wait

Don't rush it: we are marinating our work in creative juices.

Look at the pink disk closely. Look at it intensely. Hypnotized yet?

Rome wasn't built in a day, so what did you expect of a 3D-modeled, interactive city?

Why not use this time to clean your screen? It's filthy.

Great things come to those who wait. But don't wait too long, great things also like assertiveness.

By the way, what's your lucky number? Mine is 76.

Our Reel

Drag and drop

Previous

tokyo

Wargaming.net

Activation, Design, Digital, Social

2018

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Wargaming group, that produced World of Tanks Blitz, a massively popular multiplayer game, approached us to come up with a testing campaign in order to drive organic game installs in Japan. We proposed to raise awareness of World of Tanks Blitz by reaching the gamer community through an online game minisite of a genre that's unique to Japan: a dating simulation game.

USN then concepted, produced and promoted a game called Tank Head Girl, which goal is to win over the heart of a longtime classmate, named Ayano Konkara who has a British tank on her head. Soon after we launched, the campaign started spreading organically, and within two weeks, over 80 news media covered our story, followed by more than 8,000 organic tweets, as well as the dozens of youtube video published. As a result, the minisite reached over 150,000 page views and the number of gameplay reached over 20,000 times with over 12,000 unique participants all around the world.

Game Landscapes