DO YOU KNOW HOW HARD IT
IS TO FIND PEOPLE AS OLD AS
A EUROPEAN CAR COMPANY?

The Centenarians

Client:
Audi

For the 100th Anniversary of Audi, we helped Audi celebrate by giving back to the 100 year olds of Japan. We created a series of short films documenting Audi making the dreams of our 100 year olds come true. The dreams included teaching children about living well, and a first time meeting with a newly born great grand-daughter. The films were screened at an exhibition at the Audi Forum in Tokyo where we also invited specialist photographer, Shoichi Ono to to display his photos of centenarians.

100周年を迎えた Audi は、日本で100歳を迎えた方々達の夢を叶えるという企画を打ち出し、我々はそのドキュメンタリーフィルムの撮影、制作を行いました。様々な夢の種類がある中「子供達に良く生きる方法を教える」「生まれて間もない孫の顔を見る」などの後世との関わりが重要視されておりました。このドキュメンタリーフィルムは Audi Forum にて公開され、イベント当日には写真家の小野正一さんを招き、一世紀生き抜いた人々の写真展も行われました。

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