Hatena
TumblrWhen Philips released their new high end electric shaver, the Arcitec, they needed to give Japanese salary men an excuse to spend on a high end shaver while their wives controlled the family purse strings. The solution was a movement called "Kokekokko" based around our hero, Salaryman Sato, directed at negotiating more "kozukai" (allowance) from your wife. The campaign was centered around a protest campaign that we took to the streets of Tokyo drumming up support for men to have equal rights to buy luxury items! It also included election style posters, an online campaign and a lot of giveaways.
毎月、必死に稼いだ給料や、財布のひもを奥様に管理されている日本人サラリーマンに向けて、フィリップス社が新開発したハイエンド電動シェーバー「Arcitec」の購入させる口実を、我々 UltraSuperNew は「コケコッコー運動」と名付け、企画・提案致しました。サラリーマン佐藤と共に「女性が高価なバッグを買うのと同じ」というテーゼで、都内各地で小遣い制に対するプロテストを行い、選挙ポスターに似せた広告や、街頭演説、オンラインキャンペーン、ラジオ等、様々なメディアを通して日本人男性が持つ「小遣い制に対するレジスタンス」を広めさせて頂きました。
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