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Please Wait

By the way, what's your lucky number? Mine is 76.

Why not use this time to clean your screen? It's filthy.

Look at the pink disk closely. Look at it intensely. Hypnotized yet?

Rome wasn't built in a day, so what did you expect of a 3D-modeled, interactive city?

We'd let you in now, but we don't want to break the heart of the guy who animated the spinning logo.

Great things come to those who wait. But don't wait too long, great things also like assertiveness.

Our Reel

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tokyo

Village House

Design, Film, OOH

2018

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Village House is a rental housing service that started in 2017. USN concepted and produced their nationwide launch campaign.

Village House provides a selection of high quality and reasonable apartments all over the country, and rids them of the numerous and costly inconveniences that come with renting an apartment in Japan, such as deposit, key money, renewal fee and commissions.

To visualize Village House's USP in an eye-catching way, we came up with the "Ridiculous Conditions": embodiments of the aforementioned inconveniences. Famous Japanese comedian Cunning Takeyama then tells future tenants that they no longer have to put up with such annoying conditions, by choosing Village House.

In the follow-up campaign (2018), Shikikin, Reikin, and Koshinryo (Japanese for deposit, key money, and renewal fee respectively) are featured on the "Village House Appraisal Show", a parody of popular Japanese TV shows where participants get their valuable possessions appraised by experts. Here, to the surprise of the families that have been putting up with these inconvenient rental conditions for years, they turn out to be completely worthless.